Overseas warehouse, cross-border sellers can choose one of the delivery methods, but for novice sellers, may not understand the overseas warehouse, not enough understanding, naturally do not know how to choose. So what exactly is an overseas warehouse? What are the roles of overseas warehouses? Cross-border self-construction station must choose overseas warehouse?
What is an overseas warehouse?
Overseas warehouses, as the name suggests, refer to warehouses located overseas, which are usually operated and managed by cross-border e-commerce companies or third-party logistics companies. Overseas warehouses are usually located in the core cities of the main target markets of cross-border e-commerce, such as New York, Paris, London, etc., to facilitate the storage, sorting and distribution of goods.
What are the roles of overseas warehouses?
Shorten logistics timeliness: Overseas warehouses can store goods closer to the target market, which greatly reduces logistics time and improves delivery speed, which can help sellers meet consumer needs for fast delivery.
Improve the user experience: Fast and reliable delivery services enhance the user experience and enhance the user's sense of trust and loyalty to the brand. Overseas warehouse can ensure the timely delivery of orders, reduce the risk of delivery delay and loss, so it can effectively improve user satisfaction.
Reduce the return rate: Overseas warehouse can effectively reduce the return caused by logistics delays, damage and other problems, even if it is returned, overseas warehouse can be faster and more timely processing, while avoiding excessive return costs.
What are the problems of overseas warehouse?
High cost: Shipping goods to overseas warehouses means that the seller needs to bear a certain amount of overseas warehousing costs. And this cost is usually much higher than the domestic warehouse.
Inventory risk: The product is stored in an overseas warehouse, which means that the seller needs to bear a certain inventory risk, if the product is not sold well in the overseas market, it is likely to lead to inventory backlog or capital chain break. In addition, the inventory that is overstocked in overseas warehouses will be more troublesome to deal with.
Poor controllability: Overseas warehouse will be affected by target market policies, social factors, local customs, natural factors, etc., but because of the distance, it is difficult for sellers to respond in time.
Higher requirements for sellers: selection, purchase quantity, operational strategy, etc., will affect the inventory and cost of overseas warehouses. Therefore, this puts higher requirements on the seller, and the seller needs to have enough experience to avoid such problems as far as possible.
Cross-border self-construction station must choose overseas warehouse?
The answer is obviously no, whether the seller should choose overseas warehouse, or should start from their own needs and positioning, and before the seller makes a choice, it is best to ask yourself whether these purposes and conditions are met.
Consumer demand: If your category, timeliness is very strong, consumers want to be able to receive in the shortest possible time, then you may need to consider more overseas warehouse. However, if consumers have low timeliness requirements, there is no need for sellers to choose overseas warehouses.
Capital and cost: Overseas warehouse is the need for higher costs, so the seller had better consider their own investment costs, capital affordability, and then make a choice.
Finally, if it is a large volume, heavy weight products, you can also consider overseas warehouse, because through the peak delivery, but can reduce logistics costs.
Our own French overseas warehouse, close to Charles de Gaulle Airport location, covers an area of 2000 square meters, welcome to have the intention of cooperation overseas foreign consultation.